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Industry: Mobiles & Tablets

Client Based in: USA

Targeting: New York & New Jersey

Business: Complete Mobile Repair Shop!

casestudy

Success Case Study

The one of our clients, who is having a Mobile repair shop based in New York, USA and who runs a one-stop shop for all kinds of mobile repair requirements. He is able to repair the mobile phones in any condition in the fastest possible time. He repairs iPhone in just 8-24 hours. But, he wants to get the maximum possible customers to visit his shop or call him for mobile repair or iPhone repair services.

Brief About Project

This client already had a Google AdWords Campaign but, he was facing the issue in managing it. He was not happy at all with the performance of the current AdWords campaigns. As he is a very busy businessman, he did not have time to brainstorm his campaigns by himself. So, he was looking for hiring a highly experienced PPC management team to work for him and manage his campaign. His overall objective was to hire a team to improve his Adwords sales and save his time.

Target Audience:

All the citizens of New York & New Jersey, USA fall into the list of potential customers for the client. The objective is to get more visitors coming to his shop or calling him for mobile repair / iPhone repair services.

Client situation:

  • Before approaching us, the client’s AdWords Campaign’s were managed by some company in the USA for almost 2 years. But, he was not satisfied with their performance and the ROI they were delivering.
  • The client’s main objective was to increase his calls.

Note: – The website URL is kept confidential because of NDA contract signed with the client.

Strategic Approach By Conversion Hats!

Our team took a strategic approach towards making the campaign successful for the client. We prepared a complete search marketing plan for the client and implemented that plan which helped him in over achieving the goals. We took a few steps out of hundreds that are mentioned below:

  • Performed a detailed competitor analysis, keyword research and text ad preparation.
  • All necessary metrics of AdWords Marketing were taken into account.
  • Emphasized on getting more calls.
  • Tracked each call that the client got and started to gather more call tracking data.
  • Revised the plan based on the call conversions that the client received and started optimizing further.

Our team performed various steps for setting up the proper AdWords campaign for the client. The above listed are just a few steps for the complete AdWords action plan that we executed.

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Results Achieved:

Below figures showcase the results of our PPC Strategies:

  •  Subject

  • Clicks
  • Impressions
  • CTR
  • Cost
  • Conversions
  • Phone Calls
  • Cost per conversion
  • Conversion Rate
  • Before Conversion Hats!

  • 2,030
  • 78,859
  • 2.57%
  • $3,222.61
  • 25
  • 50
  • $122.41
  • 1.32%
  • After Conversion Hats!

  • 4,852
  • 225,528
  • 2.15%
  • $5,152.06
  • 120
  • 140
  • $41.43
  • 2.57%

If you also wish to hire an experienced PPC agency, then just hold a meeting with us. Contact us for a free consultation!

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